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Orpheus Uses Eco, Advanced AR Technology

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By: Jamie Matusow

Editor-in-Chief


An ‘eco-bundle-box’ ($170), from luxury skincare brand Orpheus, uses advanced AR technology for its Resurrection Power Couple botanical stem cell serum set. The brand’s new eco-packaging, leverages augmented reality to bring the box to life.

Customers/users are able to download the ArteVive app (from the App Store or Google Play), hover over the box, and watch the brand’s origins love story unfold in front of their eyes. This folktale speaks to the legend of the ancient flower the brand centers around. The box is made entirely from recycled paper and recycle-safe, eco-friendly foil. The image and gorgeous deco make it an ideal reusable holder of keepsakes.

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